JTBC has unveiled its brand song for the 2026 Milano-Cortina Winter Olympics coverage—“Watch It, Feel It”—performed by legendary hip-hop duo Dynamic Duo with a featured vocal from ENHYPEN’s Sunghoon. The track dropped on October 29, 2025 (KST) via JTBC’s official channels and is set to soundtrack highlight packages, promos, and broadcast stingers across the network’s Games coverage. 

What’s confirmed

Belift Lab and multiple outlets confirmed that Sunghoon is a featured artist on the track alongside Dynamic Duo. The song is described as channeling the “powerful energy” and momentum of athletes on their dream stage—tailor-made for Olympic storytelling and montage sequences.

Why Sunghoon makes perfect sense here

Before debuting in K-pop, Park Sunghoon competed in figure skating and later served as an honorary ambassador for the Korean Sport & Olympic Committee in May 2025—credentials that give this collaboration extra resonance as Korea gears up to cheer its athletes in Italy. 

Sound & purpose

Early teasers and reels emphasize crisp hooks and a propulsive beat designed for replay in short broadcast formats—think medal-moment recaps, athlete profiles, and day-openers. In short: a sticky, high-tempo anthem that can live across JTBC’s linear TV and social packages during the Games window. 

Rollout highlights (so far)

• Song reveal & feature credits posted by K-media and K-pop news desks, confirming the lineup and function as JTBC’s brand song. 

• Social snippets (reels/shorts) circulating performance cuts and behind-the-boards tags (Dynamic Duo feat. SUNGHOON).

• Fan communities amplified the drop with translated captions and lyric bites, boosting pre-Games awareness. 

What it means for ENHYPEN—and JTBC

• Cultural bridge: Sunghoon’s sports pedigree + idol profile helps JTBC speak to both mainstream viewers and Gen Z K-pop audiences during one of TV’s biggest global stages. 

• Olympics marketing fit: Networks frequently commission bespoke “brand songs” to unify their broadcast identity; “Watch It, Feel It” slots into that tradition for JTBC’s 2026 slate. 

Quick context: Milano-Cortina 2026

The Winter Games head to Italy with “IT’s Your Vibe” as the official slogan, following the public-voted “Futura” emblem—context that JTBC’s promos will likely echo as the countdown hits February 2026. 

Bottom line

“Watch It, Feel It” isn’t just a one-off collab—it’s a strategic broadcast anthem pairing a veteran hip-hop act with a sports-savvy idol whose vocal color and public profile can rally casual viewers and ENGENEs alike when the Olympic flame burns in Italy. Keep an eye out for expanded cuts, behind-the-scenes content, and on-air edits as JTBC ramps up its Games campaign.