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Back to Bangkok: BamBam & TIMETHAI Light Up “Dancing By Myself” Ahead of HOMETOWN
BamBam just kicked off a new era with “ไม่มีใครสักคืน (Dancing By Myself)” featuring TIMETHAI, a sleek pre-release single that previews his first Thai-language album, HOMETOWN, due October 10, 2025. The track arrived with a cinematic MV that spotlights night-city glamour,...
Mark Lee x McDonald’s: Teaser Sparks Boycott Backlash Ahead of Sept. 16 Launch
What happened On Sept. 10–12 (KST), McDonald’s Korea began posting teaser videos and copy featuring NCT’s Mark Lee, trailing a “NEW burger” reveal on Sept. 16. The brand’s official X/Instagram accounts used lines like “마크가 먹는 NEW 버거가 궁금하다면, 9월...
Rosé’s ‘APT.’ Crowned Song of the Year: A Landmark VMAs Win for K-Pop
On a night packed with pop power, Rosé made history at the 2025 MTV Video Music Awards—becoming the first K-pop artist to win Song of the Year for her smash collaboration “APT.” with Bruno Mars. The ceremony took place on...
Felix Fights Back: U.S. Judge Lets Stray Kids Star Subpoena X to Unmask Alleged Defamer
Stray Kids’ Felix has taken a decisive legal step against anonymous online defamation—and a U.S. federal judge has backed him. On Sept. 5, 2025, Judge Beth Labson Freeman of the U.S. District Court for the Northern District of California granted...
From Clicks to Crickets: Inside the Slow Collapse of a K-Pop Tabloid Era
The rise: attention arbitrage in the Hallyu boom In the mid-to-late 2010s, the global K-pop surge met an internet hungry for fast, emotional headlines. Tabloid-style sites scaled by translating rumors, framing minor social posts as scandals, and “chaining” micro-articles (ten...