TWICE Makes VSFS History: K-Pop’s Powerhouse Lights Up the 2025 Victoria’s Secret Runway

When the 2025 Victoria’s Secret Fashion Show returned to New York City, one moment towered above the glitter and wings: TWICE taking the stage and making history as the show’s first K-pop girl group performer. Staged at Brooklyn Navy Yard on Oct. 15, the night blended legacy supermodels, celebrity spectacle, and an all-women music lineup—capped by a career-defining crossover for TWICE. 

A history-making booking

Fashion media billed TWICE’s set as “history-making,” underscoring how rare it is for a non-Western girl group to own one of American pop culture’s most watched runways. Their appearance sat alongside marquee performers in a women-only bill, signaling a deliberate programming pivot toward global female artists. 

Who performed—and why that matters

Producers leaned into an all-female lineup: Missy Elliott brought the house down with a closing medley, while TWICE’s slot marked a generational handoff between music and fashion audiences. The casting echoed the show’s broader remix of nostalgia and newness—think Hadid reunion walks, veteran Angels, and barrier-breaking model moments. For K-pop, this was mainstream runway validation at maximum scale. 

The TWICE unit that showed up

Four members—Nayeon, Jihyo, Tzuyu, and Momo—hit the pink carpet and the stage, representing the group on a night that spotlighted versatility and star wattage. Their appearance offered a streamlined, high-impact performance unit while keeping the TWICE brand front-and-center on U.S. prime-time fashion media.

Set, styling, and stagecraft

TWICE’s segment threaded sleek, camera-first choreography into a runway environment built for close-ups and cutaways. The show itself favored polished blowouts and glossy glam over the tousled “beachy wave” era—another aesthetic signal that VSFS 2025 aimed for contemporary, pop-forward sophistication that paired cleanly with TWICE’s performance language. 

How to watch (and rewatch)

The 2025 show livestreamed across Amazon Live and Victoria’s Secret’s social channels, ensuring the performance clipped quickly into global feeds—crucial for K-pop fandom circulation and next-day media pickup. Rewatch links and official edits typically roll out on VS platforms and partner outlets after broadcast. 

Cultural crossover: why this booking is smart

• Audience expansion: TWICE’s multi-continent fandom funnels young, digital-native viewers to a legacy U.S. fashion franchise, helping VSFS stay relevant beyond nostalgia alone. 

• All-women bill alignment: Pairing TWICE with icons like Missy Elliott framed the night as a celebration of female pop across eras and regions, not just a runway showcase. 

• Press velocity: Fashion and entertainment outlets pushed rapid photo and performance coverage, multiplying reach across both fashion and K-pop press ecosystems. 

The night, at a glance

• Date & venue: Oct. 15, 2025 — Brooklyn Navy Yard, NYC. 

• Headline performers: All-female lineup including TWICE and a show-closing Missy Elliott set. 

• Runway highlights: The Hadid sisters’ reunion, veteran Angels, and boundary-pushing model moments (from pregnancy glow-ups to elite athletes on the catwalk). 

What this means for TWICE—and K-pop

TWICE’s VSFS debut wasn’t just another Western TV spot; it was a pop-fashion rite of passage. The booking consolidates TWICE’s U.S. brand power, opens fashion-house campaign doors, and sets a template for future K-pop girl groups to land prestige runway stages—without diluting their identity. Expect ripple effects in luxury partnerships, festival bookings, and broadcast specials through 2026