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EXO’s Lay to Produce NouerA’s Upcoming Album: Why This Collaboration Matters
EXO’s Lay (Zhang Yixing) is stepping further into a behind-the-scenes role in K-pop, taking on producer duties for rookie boy group NouerA as they prepare their next comeback. The news immediately drew attention because it pairs a veteran idol-artist known...
“First Snow” Fever: EXO’s Long-Awaited Group Moment (Yes, With Lay) Sparks a Viral Challenge
For years, EXO moments as a full unit have felt like rare, almost mythical events—something fans hope for, trend for, and celebrate in fragments. So when EXO finally popped up together for the “First Snow” challenge, and Lay was part of...