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After the Hype: Why aespa’s “Rich Man” U.S. Push Backfired—And How They Course-Corrected
When aespa booked Good Morning America to perform “Rich Man,” it looked like the perfect springboard for their U.S. campaign. Instead, the TV stage ignited online backlash over energy, synchronization, and alleged lip-syncing—turning a high-visibility slot into a heated debate...