SM Entertainment Unveils “SM NEXT 3.0” And Confirms New Boy Group For 2026
SM Entertainment has officially opened its post–30th anniversary chapter with the launch of “SM NEXT 3.0”—a mid- to long-term strategy that reshapes how the company creates music, manages artists, and expands globally. At the center of this new blueprint is a...
BoA and SM Entertainment End a 25-Year Chapter: “I Leave Without Regrets”
One of K-pop’s most iconic artist-agency partnerships has officially come to a close. BoA and SM Entertainment have mutually agreed to end their exclusive relationship after 25 years, with the partnership concluding as of December 31, 2025. The news was confirmed...