TWICE x Victoria’s Secret Round 2: The "Wink" Collection is Here!

The world of K-pop and high fashion has collided once again, and the result is nothing short of iconic. Following their history-making performance at the 2025 Victoria’s Secret Fashion Show, global superstars TWICE (specifically members Nayeon, Jihyo, Momo, and Tzuyu) have officially returned as the faces of the brand’s newest campaign: The Wink Collection.

Just in time for Valentine’s Day 2026, this "Round 2" collaboration proves that the bond between the "Nation’s Girl Group" and the legendary lingerie giant is stronger than ever.

From the Runway to the "Wink"

The seeds for this partnership were sown in October 2025, when TWICE became the first K-pop girl group to headline the Victoria’s Secret Fashion Show. The "Tzuyu Effect" became a retail phenomenon when the purple and pink Wear Everywhere Push-Up Bra she wore on stage sold out globally within hours.

Now, the group is transitioning from musical guests to official brand models. The Wink Collection is designed to capture that same "flirty yet functional" energy, blending comfortable everyday wear with romantic, Valentine-ready aesthetics.

Meet the "Wink" Lineup

The campaign features distinct styles tailored to the unique personalities of the four participating members:

• Tzuyu: The face of the Wink Lightly Lined Plunge Bra. This piece features a half-padded silhouette that offers a natural but elevated look.

• Momo: Recreating her viral "cherry" aesthetic, Momo showcases the Pointelle Slip Dress paired with the Wink Lightly Lined Balconette Bra in a soft "Pink Tulip" shade.

• Nayeon: Bringing a "cozy-chic" vibe, Nayeon pairs the Pointelle Henley Cami (Black Cherries print) with Ivy Fleece Campus Sweatpants, proving that Valentine's style isn't just about lace—it's about comfort.

• Jihyo: Taking a bold turn, Jihyo’s look features a Western-inspired theme, pairing a Retro Cotton Tee with baggy wide-leg denim and a signature cowboy hat.

Why This Collaboration Matters

This isn't just another CF (Commercial Film); it’s a strategic move for both TWICE and Victoria’s Secret.

1. A Mature Evolution: As TWICE celebrates their 10th anniversary, this campaign highlights their transition from the "bright, girl-next-door" concept to a more confident, mature, and global fashion-forward image.

2. The Power of ONCE: After the "sold-out" success of the 2025 show, Victoria’s Secret is leaning into the immense purchasing power and loyalty of the TWICE fandom.

3. Celebrating All Love: The "Wink" Collection isn't just for couples. It’s being marketed as a celebration of Galentine’s Day and self-love, encouraging fans to feel confident in their own skin.

Where to Shop

The TWICE x Victoria’s Secret PINK: Wink Collection is now available online and in select stores worldwide. Items include:

• Wink Plunge & Balconette Bras ($50 range)

• Pointelle Sets & Slip Dresses ($40 range)

• Campus Fleece Loungewear ($79.95 for sets)

"Watching the models walk confidently to our music made me really happy... I'm incredibly grateful that the outfits we wore on stage received such a great response." — Momo

Final Thoughts

TWICE continues to break barriers, proving they are as much a force in the fashion industry as they are on the music charts. Whether you're a long-time ONCE or just looking for the perfect "TWICE-approved" look for February, the Wink Collection is a must-have for 2026.