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From Rookie to For You: 5 CORTIS TikToks Fueling Their Viral Takeoff

From Rookie to For You: 5 CORTIS TikToks Fueling Their Viral Takeoff

HYBE’s new boy group CORTIS has turned their debut era into a TikTok masterclass—smart challenges, cross-label collabs, and choreography built for the For You Page. According to Kpopping, they even hit 1M followers within six days of debut, positioning them...

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After the Hype: Why aespa’s “Rich Man” U.S. Push Backfired—And How They Course-Corrected

After the Hype: Why aespa’s “Rich Man” U.S. Push Backfired—And How They Course-Corrected

When aespa booked Good Morning America to perform “Rich Man,” it looked like the perfect springboard for their U.S. campaign. Instead, the TV stage ignited online backlash over energy, synchronization, and alleged lip-syncing—turning a high-visibility slot into a heated debate...

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Back to Bangkok: BamBam & TIMETHAI Light Up “Dancing By Myself” Ahead of HOMETOWN

Back to Bangkok: BamBam & TIMETHAI Light Up “Dancing By Myself” Ahead of HOMETOWN

BamBam just kicked off a new era with “ไม่มีใครสักคืน (Dancing By Myself)” featuring TIMETHAI, a sleek pre-release single that previews his first Thai-language album, HOMETOWN, due October 10, 2025. The track arrived with a cinematic MV that spotlights night-city glamour,...

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Mark Lee x McDonald’s: Teaser Sparks Boycott Backlash Ahead of Sept. 16 Launch

Mark Lee x McDonald’s: Teaser Sparks Boycott Backlash Ahead of Sept. 16 Launch

What happened On Sept. 10–12 (KST), McDonald’s Korea began posting teaser videos and copy featuring NCT’s Mark Lee, trailing a “NEW burger” reveal on Sept. 16. The brand’s official X/Instagram accounts used lines like “마크가 먹는 NEW 버거가 궁금하다면, 9월...

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Rosé’s ‘APT.’ Crowned Song of the Year: A Landmark VMAs Win for K-Pop

Rosé’s ‘APT.’ Crowned Song of the Year: A Landmark VMAs Win for K-Pop

On a night packed with pop power, Rosé made history at the 2025 MTV Video Music Awards—becoming the first K-pop artist to win Song of the Year for her smash collaboration “APT.” with Bruno Mars. The ceremony took place on...

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Felix Fights Back: U.S. Judge Lets Stray Kids Star Subpoena X to Unmask Alleged Defamer

Felix Fights Back: U.S. Judge Lets Stray Kids Star Subpoena X to Unmask Alleged Defamer

Stray Kids’ Felix has taken a decisive legal step against anonymous online defamation—and a U.S. federal judge has backed him. On Sept. 5, 2025, Judge Beth Labson Freeman of the U.S. District Court for the Northern District of California granted...

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From Clicks to Crickets: Inside the Slow Collapse of a K-Pop Tabloid Era

From Clicks to Crickets: Inside the Slow Collapse of a K-Pop Tabloid Era

The rise: attention arbitrage in the Hallyu boom In the mid-to-late 2010s, the global K-pop surge met an internet hungry for fast, emotional headlines. Tabloid-style sites scaled by translating rumors, framing minor social posts as scandals, and “chaining” micro-articles (ten...

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TXT’s Yeonjun sets his sights on a November solo debut album

TXT’s Yeonjun sets his sights on a November solo debut album

TOMORROW X TOGETHER’s Yeonjun is officially stepping out with his first full solo album, targeted for release in November. BIGHIT MUSIC has confirmed he’s actively working on the project, marking a major new chapter for the TXT all-rounder. What’s confirmed...

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Lee Know × Gucci: How Stray Kids’ Dancer-Leader Became Luxury’s New Global Statement

Lee Know × Gucci: How Stray Kids’ Dancer-Leader Became Luxury’s New Global Statement

The headline news Gucci officially appointed Lee Know (Stray Kids) as its Global Brand Ambassador at the end of June 2025, unveiling the partnership across the house’s social channels with campaign-style visuals and a welcome message from the brand. Immediate...

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